Digital Hero Tips

You are the content

A digital hero is defined by Be a Digital Hero as:  "It's a powerful person - you - in charge of vast amounts of information and the technology to manage and share it." 

You are the Contnet

by Carol Ingley
president, Be a Digital Hero
Week of February 10, 2020 through Week of March 9, 2020

Key digital hero terms: social media, digital content, digital mindset

 

A Voice to the Individual. Everyone has a voice if they are online. Social media has completely changed our ability to make opinions known and count. Beyond social media giving a voice to the individual, there’s something else that has changed. You are now the content.

 

Yesteryear Content. Before the internet and before social media, content  in the U.S. was TV shows, radio shows, movies, music, photography, books, magazines among many categories. This kind of landscape did not make it easy to make your voice heard as an individual.

 

That has completely changed. It’s now all about digital content. Facebook allows anyone to become a star among their friends by providing content about your life. Twitter allows you to potentially get heard by many, as does Instagram by sharing content that many find interesting and/or valuable. Add in websites, podcasts and YouTube and one can see that there’s a dramatic shift that has occurred.

 

Shift to Empowerment. One can argue that we’ve gotten closer to what was stated in the second paragraph of the United States Declaration of Independence. The second paragraph states: "We hold these truths to be self-evident, that all men are created equal…”

 

Certainly having power to communicate to millions is in alignment with the values of the United States.

 

This empowerment shift to the individual is being noted by the biggest companies in the world. Microsoft no longer sees itself as simply a technology company selling hardware, software and services (which, on one level, it is). It has a new mission:  “to empower every person and every organization on the planet to achieve more.”

What the Shift Means to You. This shift of empowerment to you as an individual means, as a first step, acknowledging this new opportunity. Once you acknowledge it, the next step is to have a vision for yourself online. With this vision for yourself – how you want to be seen online – the implementation phase clicks into gear. It really is a digital mindset in the digital age.

 

 

Digital Hero Tips
a microblog

moving from a digital can't to a digital can to a digital hero